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Criteo seems to be a real sales engine for e-commerce, but is this really the case?

Criteo is a global company that provides digital marketing services in online commerce. It has an interface that enables marketers to set up their campaigns with their product feeds. The ad buying option is quite limited, but it does work; Criteo combines data and machine learning to get the most optimal ad delivery possible. A marketer can simply enter his or her budget, add the pixel in tag manager and Criteo will do the rest. Criteo’s system has proven to be very successful for many e-commerce marketers. Criteo works by providing the marketer with a product feed to set up their campaigns. The ad buying option is quite limited but that’s kind of the whole idea behind Criteo. It works as a ‘black box’ where data, machine learning, and a lot of inventory are combined for the most optimal ad delivery. Criteo is an ad buying option that’s quite limited in what it does. It is marketed as a ‘black box’ where data, machine learning, and a lot of ad inventory are combined for the most optimal ad delivery. The best part about Criteo is that it works with click attribution combined with the possibility of doing one-day views. Additionally, because Criteo targets all of your website customers, exposure to the ads is almost inevitable. So what is really the case with Criteo display ads attribution?

With multi-touch attribution, marketers can see the full view of their customer journey. Google Analytics does not have the ability to fully understand a customer’s journey with Criteo. So what attributed revenue is due to Criteo? While Google Analytics will give insights into what is being generated with Criteo, it works with last-click attribution and is consequently not the platform that can help to straighten out misleading Criteo results. What happens when you apply multi-touch attribution to your Criteo advertisements? Although Google Analytics will give limited insights into what real results are being generated with Criteo. Google Analytics still works with last click attribution and is consequently not the platform that will help to make Criteo’s misleading results straight. Odyssey allows marketers to place Criteo within a complete customer journey and will blast away the mist of past conversions.

https://odysseyattribution.co/connectivity/integrations/multi-touch-attribution-criteo-display-ads/

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